Last week, as I walked my dogs in the snowy woods, I found myself dictating marketing ideas into my phone. It hit me – I had stumbled onto something that might actually help with my long-term battle with consistency. Not through another app or complicated system, but by simply layering a new habit onto something I already do every day.
Let me back up a bit…
I think a lot. I mean… a LOT!! Generally, this is a positive thing. I have a lot of ideas and a lot of creative drive. But keeping a schedule? Not my favorite. As a business owner, I’ve learned that scheduling is a secret weapon for consistency. So I keep working at getting better at it.
When it comes to marketing, there is no doubt that consistency is really important. And I’ve struggled. When I am consistent, I do see the benefits. And when I’m doing this for my clients, consistency is easy. It’s just part of the process. I always come back to that classic saying: “The cobbler’s children have no shoes.”
Life has thrown plenty of curveballs my way these past couple years, and I know I’m not alone. Every business owner I meet is juggling multiple roles – parent, pet owner, caregiver for aging parents, or supporter for someone who needs them. It’s the reality of running a business in today’s world. We adapt and find ways to make it work.
Working with my business coach to start planning for this year revealed a concept that really felt inspiring for me: power habits – specific actions that create exponential results. Time blocking emerged as my first power habit. When I actually used it last year, my productivity skyrocketed, so I’m doubling down on it in 2025.
But the real breakthrough came when this brought me back to habit stacking. Last year, I successfully stacked several morning routine habits. Now, I’m using the same principle to transform my marketing consistency. It started with a simple idea: what if I could turn my daily dog walks into content creation sessions?
Habit stacking is pretty simple. Instead of trying to force myself to create new habits from scratch, I’m attaching marketing tasks to things I already do consistently. Dog walks become brainstorming sessions. Morning work break becomes social media engagement time. But not all marketing habits are created equal. This is where the concept of power habits comes in. These are the specific actions that create exponential results in your business – the marketing moves that actually bring in clients.
Power Habits for Better Marketing
When my coach first introduced me to power habits, it clicked for me immediately. Power habits aren’t just any habits – they’re the specific actions that create exponential results in your business. For marketing, this means identifying the core activities that will actually move the needle on your business growth.

Here’s how to identify some marketing power habits:
Start with an Impact Audit. Take an honest look at your current marketing activities. Which ones have actually brought you clients?
Take a moment to think about:
- Which marketing activities give you energy (versus drain you)?
- Where do your ideal clients actually hang out online?
- What ways of creating content feel most natural to you?”
For instance, I discovered that while I struggled to sit down and write blog posts, I could easily talk about marketing concepts while walking. This helped me shape my content creation habit around voice memos rather than forcing myself to stare at a blank screen.
Choose Your Non-Negotiables
Based on your audit, pick just 1-2 marketing activities that you’ll commit to as power habits. The key is to choose activities that:
- Connect you with ideal clients where they already are
- Fit realistically into your daily life
- Let you work with (not against) your natural style
In my case, I committed to these two power habits around this walking content ideation idea:
- Regular voice memo content capture during dog walks
- Weekly time block for turning those raw ideas into social posts
Remember, power habits aren’t about doing everything – they’re about doing the right things consistently. Start small, but commit fully. It’s better to post consistently on one platform than to sporadically show up on five.
Finally, Make It Sustainable!
The trick to making it work isn’t about huge changes. It’s about starting small and being realistic about what you can maintain. I’m not going to pressure myself to use every single voice memo or note I make on my walks. Some days, it’s just a brain dump that yields one usable idea. Other days? I strike gold and generate enough content ideas to last weeks.
