It’s the Most Wonderful Time of the Year… That’s Right, Year-End Reviews!
As solopreneurs and small business owners, most of us don’t have a team of employees to do year-end reviews with. But hang on a second… what about that one MVP who’s been working around the clock for your business? You know, the one who never takes a coffee break, never calls in sick, and talks to your potential clients 24/7?
Yep, we’re talking about your website!
The Silent MVP (Or Is It?)
Your website is like that ultra-dedicated employee who’s always “on” – spreading the word about your business and articulating what you’ve got to offer, building trust and credibility with your potential clients while you sleep. At least, that’s what it should be doing. But is your website actually crushing it?
Time for a Performance Review
Just like a real, live employee, this is the perfect time of year to check in with your website and evaluate its performance. We’ve created a quick assessment to help you figure out if your digital teammate is performing in these critical areas:
- Lead Generation: Is your website bringing in qualified leads consistently?
- Conversion Power: How good is your site at turning those leads into customers/clients?
- Search Engine Visibility: Can potential clients actually find you?
- Content Freshness: Is your website regularly updated with fresh, engaging content, or is it gathering virtual dust?
- Call-to-Action Effectiveness: Are your CTAs clear and compelling enough to make visitors take the next step?
Ready to Evaluate?
Got different goals in mind? No worries! Schedule a free Website Audit with Jen, and we’ll dig deep into what’s working, what’s not, and how to turn your website into your business’s biggest champion.